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I cancelled Prime as soon as I got this email. It was set to renew in February so perfect timing. I also sent them an email to provide some feedback about the change:
I cancelled my membership as soon as I received notification that you would be including ads to a PAID streaming service. I cannot believe that you think asking for more money per month to have an ad free experience is ok. The world is going to shit because of greedy corporations like you. I hope you go bankrupt and Jeff Bezos goes looking for the Titanic in a poorly made submarine.
100% agree. The reason we are in this situation is because people are so fucking complacent. They downplay/justify these shitty practices repeatedly and corporations just get away with worse and worse shit.