They entered multiple industries and took losses to rise to the top and outlast the competition, in many cases. Now that they’re running what are practically utilities, they see there is no money in it and pull out.
Modern tech industry 101, and yes, it’s dumb as fuck.
You also can’t do shit with their service, app and web, if you’re on a VPN. It just refuses. Even – and this may be illegal – unsubscribing from their emails.