This is Musk’s “Reichstag Fire” moment for Twitter.
The rate limiting is not because of “extreme manipulation”, but because of piss-poor code that Twitter deployed as part of their change to only allow tweets to be viewed if logged in. Twitter is effectively DDoSing itself right now. But, it creates an opportunity for Musk to create a narrative.
These “temporary” limits will probably remain inevitably, as they provide another benefit to Twitter - they drive Blue subscriptions. Unfortunately, they also repel free users from using the platform entirely, and at a much higher ratio.
Twitter is going to become even more of a cesspool than it already is at an alarming rate. Crazy how many established social media platforms have decided to crumble at the exact same time.
Elon Musk, the latest billionaire owner of the online screaming match known as Twitter, sat slumped at his desk, staring at a wall of monitors blinking with a technicolor smorgasbord of error messages. The reason? He’d just let Twitter’s hosting contract with Google lapse because he thought it’d be fun to see if he could migrate it somewhere else. The results? Not so fun.
A comment on Reddit had caught his eye, and he couldn’t shake it. “Every now and then Elon must have a moment of clarity. Where it occurs to him ‘Maybe I am just stupid?’ But then he violently buries the thought.”
“Stupid?” he scoffed aloud to his empty office, sending a mini landslide of Mars Rover prototypes tumbling off his desk. “I’m a genius.”
He remembered how smart he’d felt when he decided to axe the account verification system, only to reinstate it after a week of high-profile mix-ups that included the Dalai Lama being mistaken for a llama enthusiast.
And the content moderation! Who needs it? Well, as it turned out, everyone. Without it, Twitter had turned into a feral wilderness of conspiracy theories, insult slinging, and more unsolicited pictures of eggplants than a greengrocer’s catalog.
And then there was Kanye. “Free Kanye!” he’d declared one afternoon after one too many rocket fuel coffees. But after the notorious rapper had declared war on flannel shirts and clogged up the site with CAPS LOCK tweets, the ban was back on faster than you can say “Kim Kardashian for president.”
“Stupid?” he muttered again, watching as Twitter spontaneously DDOS’d itself like a robotic bull in a digital china shop.
There was a pause. Then a grin spread slowly across Elon’s face, as if he’d just understood the punchline to a particularly tricky joke. “Naaaah,” he laughed, slapping the desk.
He looked at the chaos on the screens, the digital calamity his decisions had wrought, and couldn’t help but chuckle. There was something amusing about being this absurdly, cosmically, hilariously brilliant.
“Back to the drawing board,” he chuckled, picking up a Mars Rover and making it do little jumps across his desk.
As a former individual who understands the underlying systems, it seems like they botched deployment of a new feature causing issues and cannot figure out how to solve them.
Most of Twitter is and has been in maintenance mode since acquisition (think of 10 man engineering team and 1 left to handle maintenance).
This is why it cracks me up every time when someone is praising Elon for “cutting slack” when firing all those twitter employees. Yes, twitter did not implode immediately. Turns out, people can build software that is stable enough to run in maintenance mode. But good luck dealing with new issues cropping up.
People too far removed from IT/Dev team can become disillusioned as to what they do.
If you have a good dev team, you won’t hear about them doing anything until shit hits the fan. If you haven’t heard from them?… They’re doing their job. Leave them alone.
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I don’t think I’ve ever met a former individual. What happened? Was it like a Frankenstein thing?
Former individual is just the politically correct way to say dead guy.
Actually, he pissed of Captain Janeway and was erased from the timeline.
Used to be a nice guy before he became a former individual.
Or he got assimilated by the Borg. No longer an individual lol
Finally the people witty people came from Reddit
presumably they joined a hive mind
Nah, cloning gone wrong.
They federated with others.
From what I read they refused to pay Google for hosting services when the contract was up for renewal…which was June 30th.
A day that will live in Internet infamy.
Last day of the fiscal quarter. Changes tend to happen.
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I heard similar; That this was the result of a migration away from Googles storage, which was cut off before they had the replacement fully set up. So they lost a ton of data and are severely limited in what they can display.
This is just what I’ve heard.
I’ve noticed that my batch image downloader works on maybe 40% of all twitter posts, and only 40% of the time (It used to work 100% of the time before Musk arrived). It’s fucking annoying. I think they’re having major API and CDN issues.
I heard similar; That this was the result of a migration away from Googles storage, which was cut off before they had the replacement fully set up. So they lost a ton of data and are severely limited in what they can display.
This is just what I’ve heard.
I heard similar; That this was the result of a migration away from Googles storage, which was cut off before they had the replacement fully set up. So they lost a ton of data and are severely limited in what they can display.
This is just what I’ve heard.
I heard similar; That this was the result of a migration away from Googles storage, which was cut off before they had the replacement fully set up. So they lost a ton of data and are severely limited in what they can display.
This is just what I’ve heard.
I’ve heard this multiple times from the same person even
wow me too, what are the odds
That’s just what I’ve heard!
I heard similar; That this was the result of a migration away from Googles storage, which was cut off before they had the replacement fully set up. So they lost a ton of data and are severely limited in what they can display.
This is just what I’ve heard.
I heard similar; That this was the result of a migration away from Googles storage, which was cut off before they had the replacement fully set up. So they lost a ton of data and are severely limited in what they can display.
This is just what I’ve heard.
It’s not a result of Google storage. Google served only for data analysis and batch jobs. These would not be sufficient enough to cause service degradation. Just a bad launch of a feature (via server side) that had unintended consequences.
That rate limit is insanely low, even for verified. I’m not verified, but I hit the limit in like 10 minutes of very distracted usage.
Transcription for the blind: Screenshot of a Twitter post from Elon Musk, Twitter handle @elonmusk, that says:
To address extreme levels of data scraping & system manipulation, we’ve applied the following temporary limits:
- Verified accounts are limited to reading 6000 posts/day
- Unverified accounts to 600 posts/day
- New unverified accounts to 300/day
1:01 PM Jul 1, 2023 3.6M Views
-Transcription from a human volunteer. Let me know how I can do better.
I thought this guy was supposed to be stepping down - didn’t he even announce the new CEO?
She was supposed to ride it the last mile to the dump off a glass cliff. Then she tried to fix it so he’s stepping in to finish it off.
Yep his Twitter suicide bomber tried to take off the vest so Musk had to step back in, suit up and restart the countdown.
do you know where I can find the details? that sounds like a shitshow
It would be cool if someone replied with a link
Until you realize you have to pay for Twitter to view it.
“Why are you trying to be good at your job? Smh, can’t trust women with anything” -elon, probably
https://www.nytimes.com/2023/06/29/technology/twitter-ceo-linda-yaccarino.html It sounds like he really just hired her as an advertising coordinator and slapped the CEO title on her.
Edit: I think I made a poor assessment of this article. It mainly focuses on the advertising part of her job and I mistook that as encapsulating her entire position. I encourage you to read and make your own judgment.
Article is paywalled & doesnt work with 12ft ladder either :(
Oh no! Anyway, here’s the article in its entirety:
When Elon Musk announced last month that he had hired Linda Yaccarino as Twitter’s chief executive, he said he was “excited” to bring on someone who could “focus primarily on business operations.”
But just over three weeks into her new job, Ms. Yaccarino, the former head of advertising at NBCUniversal, has been prevented from working on a key component of what she was hired to do: drum up advertising for Twitter.
Ms. Yaccarino, 60, has spoken with some of Twitter’s advertisers about unsavory content on the site, four people with knowledge of the conversations said. But she has not engaged in public hobnobbing and hands-on negotiating with advertisers to increase Twitter’s revenue.
That’s because a contractual agreement with NBCUniversal prevented Ms. Yaccarino — at least initially — from working on advertising deals that would conflict with the interests of her former employer, three people familiar with the arrangement said.
It is all part of an adjustment as Ms. Yaccarino settles into her new role and reports to a new boss. After working for traditional media organizations in New York for decades, she is now helping to lead a San Francisco-based social media company that has undergone rapid changes under Mr. Musk, who bought Twitter last year.
Restricted from hammering out advertising deals, Ms. Yaccarino has instead repaired at least one relationship, between Twitter and Google; talked with regulators; and focused on employee morale. She has held happy hours and tried rallying workers with mission statements and more internal communication.
“Twitter is on a mission to become the world’s most accurate real-time information source and a global town square for communication,” she wrote this month in her first companywide email, which The New York Times obtained. “We’re on the precipice of making history.”
Twitter did not make Ms. Yaccarino, a longtime Madison Avenue power player, available for an interview. A person close to her said the noncompete clause extended only for her first few weeks at Twitter, while another said it was difficult for NBCUniversal to enforce. The clause’s expiration date was unclear.
Mr. Musk did not respond to a request for comment.
Ms. Yaccarino began as Twitter’s chief executive on June 5. Two days earlier, the native Long Islander and longtime New Yorker tweeted a photo of the Manhattan skyline with the message: “Bay Area views coming soon!” She took at least one NBCUniversal colleague with her to Twitter.
Mr. Musk had not made a companywide announcement about Ms. Yaccarino’s hiring at Twitter, three employees said. Instead, in an email to the company’s sales team before Ms. Yaccarino started, her appointment was the second bullet point below an update about a new feature for advertisers.
Ms. Yaccarino quickly struck an upbeat note at Twitter.
At an internal ad sales meeting on June 12, she addressed the state of Twitter’s advertising. Mr. Musk had removed guardrails at the site, allowing misinformation and toxic content to flourish and deterring brands from advertising. The company’s U.S. ad revenue has fallen nearly 60 percent, and Mr. Musk has said he expects revenue this year to be around $3 billion, down from $5.1 billion in 2021.
Ms. Yaccarino acknowledged that some “big brands” had stayed away from the platform, according to a recording of the meeting that The Times obtained, and said she and other sales employees would have to engage in “hand-to-hand combat” to persuade them to return. She did not mention her inability at the time to discuss ad deals with clients.
Ms. Yaccarino also said she would take a different position from Mr. Musk’s rocky relationship with the media. Her strategy, she said, is to “have very good relationships with them so they become our advocates or mouthpieces to amplify our strategies.”
But Ms. Yaccarino also made it clear that she knew who was in charge. She referred to Mr. Musk, who was not in attendance, as “the boss.”
Two days later, Ms. Yaccarino met with Twitter’s investors and lenders in San Francisco alongside Mr. Musk, a person familiar with the meeting said. Together, they presented their plans for the company to focus more on video, work with influencers and news publishers, and integrate payment capabilities. Reuters reported earlier on the presentation.
While Ms. Yaccarino’s noncompete clause with NBC held her back from major advertising discussions, she stayed busy.
David Cohen, the chief executive of the Interactive Advertising Bureau, a trade group, said that he had emailed with Ms. Yaccarino and that she had been on “a kind of fact-finding tour.” She is leveraging her relationships in the advertising industry to discern where Twitter stands on issues such as how to keep ads away from objectionable content, he said, adding, “She’s definitely listening.”
Yet when Publicis Groupe, one of the world’s largest advertising agencies, held a conference in Paris on June 16, its chairman interviewed Mr. Musk without Ms. Yaccarino, who was in San Francisco. During the trip, Mr. Musk also lunched with Bernard Arnault, the founder of LVMH, the world’s largest luxury company and a major advertiser.
Ms. Yaccarino also did not appear last week at the Cannes Lions advertising festival, a glittering networking event on the French Riviera that is often considered the apex of the ad industry calendar. Twitter significantly scaled back its spending and presence there compared with previous years.
Still, Ms. Yaccarino tweeted that she was soliciting feedback from Cannes attendees. “I’m here for ALL of it!” she wrote.
She had remained in San Francisco at Twitter’s headquarters, where she hosted a European Union delegation led by Commissioner Thierry Breton. The group was testing whether Twitter’s content moderation systems would comply with a new European law, the Digital Services Act, that holds social platforms responsible for policing illicit content and disinformation. It goes into effect in August.
Ms. Yaccarino has made progress in some areas, including helping to mend Twitter’s relationship with Google. That relationship frayed under Mr. Musk when Twitter partly stopped paying Google for cloud computing services. Twitter owed Google more than $42 million in unpaid invoices and was trying to stop its use of Google’s products by the end of June, according to an internal memo obtained by The Times.
Ms. Yaccarino spoke this month to Thomas Kurian, the head of Google Cloud, to resolve the issue and ordered the bill paid, a person familiar with the conversation said. She also persuaded Mr. Musk to embrace the new developments, the person said.
Google declined to comment. Bloomberg News reported earlier that Twitter had resumed paying Google.
Ms. Yaccarino has also tried reaching out more to Twitter’s work force, which has shrunk more than 75 percent through layoffs and other departures since Mr. Musk bought the company. Twitter framed a copy of one of her motivational tweets about “wearing 4 inch heels” while working as an executive and hung it in a dining common area in the San Francisco office. She has also held happy hours there and in New York, four current and former employees said.
And she has been relentlessly optimistic in her conversations, two of those people said. In her meeting with the sales team this month, Ms. Yaccarino said Twitter had an “opportunity that comes out of being challenged the last bunch of months.”
“Point me in the right directions,” she said. “I know what it’s going to take."
Ryan Mac is a technology reporter focused on corporate accountability across the global tech industry. He won a 2020 George Polk award for his coverage of Facebook and is based in Los Angeles. @RMac18
Tiffany Hsu is a tech reporter covering misinformation and disinformation. @tiffkhsu
Benjamin Mullin is a media reporter for The Times, covering the major companies behind news and entertainment. @benmullin
Awesome, thank you :)
My pleasure
Thanks :)
Huh, I wonder why I can see it. I get the thing at the bottom advertising unlimited but I was able to make it collapse with the arrow in the corner. Also reading it again I think I got a poor assessment. This article seems to only be focusing on the advertising part of her job and I think I mistook that as encapsulating her entire position.
Hmmm im thinking its bacuse i used up my free reads (i think you get 3 a month or something). I dunno i feel like nyt articles never work for me lol
Ah, gotcha.
He still owns the company so it doesn’t matter who the CEO is, he is their boss. If he wants to continue making big business decisions then he still can, and if the CEO doesn’t agree he can either fire them or just go over their head.
I mean, kinda?
A CEO is what you get when you agree to hand over the reigns of a company to someone you hire to run it. Yes, you can obviously go over their heads and essentially still run the company, but most CEOs will take issue with that and immediately make moves towards looking for a new company, contract allowing.
I totally agree with you that a typical CEO would not put up with this at all, but then I don’t think this is a very typical situation :D I would assume she knew what she was getting into. He named himself CTO so it’s not like he’s no longer involved in the company, and the CEO can’t really ‘overrule’ him on any product decisions or anything else since he’s technically also her boss.
Now, if he’s smart he will hopefully at least take her opinions/guidance into consideration, but 🤷
She’s pretty much going to be a figurehead/cannon fodder though, right?
Well yeah there is a new CEO
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This reeks of him scaling back infrastructure to reduce costs, gets overloaded, and the C-level talent remainings best idea to prop it up is rate limiting.
Pathetic.
I find this more mildlyhumorous than infuriating. I’m looking forward to a new era where every news article no longer includes a string of embedded tweets. :) As a non-twitter user, this certainly doesn’t encourage me to bother making an account.
Therefore any company that puts out notices or alerts via Twitter should immediately exit the platform. Running their own server on mastodon would be a better bet
Maybe I’m dumb, but this is starting to seem like these Tech CEOs are dumber than we thought.
Why not just make 4000 accounts and have distributed scraping? What are they going to do next? “Unverified Twitter accounts can only be accessed 10 times?”
This is beyond speedrunning enshittification now…
I’m eager to see what twitter users think of this - lots of people are watching, and corpos taking notes.
Edit: He’s announced an increased limit but it’s hardly generous IMO.
Spoiler Image
Anyone still on Twitter at this point is getting what they asked for. It’s like you drove past every “last restroom for X miles” sign, and now you’re in the middle of nowhere and have to piss.
I bet the throtteling is not caused by data scraping but by Twitter not paying their Google Cloud bills and therefore now with the new month they got services suspended.
Why are so many people suddenly against Twatter burning? I thought we all wanted that?
Image Transcription: Twitter Post:
Elon Musk, @elonmusk
To address extreme levels of data scraping & system manipulation, we’ve applied the following temporary limits
- Verified accounts are limited to reaching 6000 posts/day
- Unverified accounts to 600 posts/day
- New unverified accounts to 300/day
^I’m a human volunteer transcribing posts in a format compatible with screen readers, for blind and visually impaired users!^